This Simple Digital Marketing Change Could Make Your Business Thousands!
It sounds dramatic, but not having a professional website domain and matching email address could be losing you more customers than you think!
We see it all the time. Great businesses with great products or services, but still sending quotes or directing people to a Gmail, Hotmail, or free email account.
While it may seem harmless, trust is everything. And if your brand doesn’t look legitimate from the very first contact – your potential customers may not stick around.
Let’s Break It Down…
Imagine you’re choosing between two local businesses to design your new kitchen:
Option A: Sends you an email from johns-sample-kitchens123@hotmail.co.uk, links you to his Facebook page, and doesn’t have a website.
Option B: Emails you from info@johnssamplekitchens.co.uk, with a clean, professional site and domain to match.
They both offer the same service. But who are you more likely to trust with thousands of pounds of your hard-earned cash?
That’s the difference a custom domain and email can make in an instant.
It’s Not Just About Looking Good – It’s About Being Trusted
Whether you’re sending quotes, replying to customers, or advertising on your company van – if your brand doesn’t look professional, you instantly lose credibility. And in a crowded marketplace, that could be the deciding factor between someone contacting you or your competition.
Here’s what’s even more painful:
In many cases, your service is better than the competition around you.
But if their email address and website feels more legit and trustworthy, they’ll win the customer!
Here’s What You Can Do Today
• Buy a custom domain for your business (We can help!) – usually no more than £20 per year.
• Set up a matching professional email address (e.g. info@yourbusiness.co.uk) with a hosting package.
• Update your contact details on vehicle signage, social media, business cards, and any promotional materials.
This simple change could help you secure more leads, increase customer trust, make your business stand out, and make more money!
Final Thoughts
Marketing fact: Customers are more likely to buy from a business that looks legitimate, even if the service isn’t the best.
So why let small things like an old email address or missing website get in your way?
This is one of those easy wins that most marketing agencies forget to tell you – but we’re not like most agencies.
At The Competitor Coach, we’ll help you spot these small but powerful fixes, and guide you toward smarter marketing that actually works.
Interested in even more FREE digital marketing tips to help you stay ahead?
Keep an eye on our blog or follow us on social media. We’re always sharing new ways to help business owners grow, build trust, and outsmart their competition.
