TikTok’s New Algorithm Point System.
If you use TikTok for your business, there’s a big update that you need to know about. TikTok has released and introduced it’s new algorithm point system, a way of ranking content based on different types of engagement.
So, what does this mean for your videos as a business? More importantly, how can you use this knowledge to get better results? Let’s break it down…
Here’s How It Works
TikTok’s algorithm has always been a mystery, but now we have a clearer picture of how content is ranked and recommended – meaning you can also use the platforms algorithm to your advantage.
TikTok has admitted that they assign point values to different interactions from your viewers, with certain actions carrying more weight than others.
Here’s what we know so far:
• Likes = 1 point
• Comments = 2 points
• Shares = 3 points
• Video completions = 4 points
• Rewatches = 5 points
This means not all engagement is equal. A video that gets lots of shares and rewatches will rank much higher than one that simply gets a lot of likes, and that’s now factual!
Why This Matters For Your Business
If you want your content to reach more people on TikTok, you need to focus on high-value engagement.
Simply getting likes isn’t enough anymore. Sure your content may still get a nice amount of engagement and response, but in order to grow, if people aren’t watching your videos all the way through, rewatching them, or sharing them, you won’t get the reach you’re hoping for.
Here’s How To Improve Your TikTok Performance With The New Algorithm
If you’re using TikTok to grow your business, here are five strategies to help your content rank higher:
1. Focus On Watch Time
TikTok rewards videos that keep people watching until the end. If people scroll past too quickly, your content won’t perform as well.
What You Can Do:
– Hook people in within the first 2 seconds.
– Keep your videos short and engaging.
– Use captions or on-screen text to keep viewers interested.
2. Encourage People To Rewatch
Since rewatches carry the most points, you want people to watch your video more than once.
What You Can Do:
– Create looping videos that make sense when rewatched.
– Use text or effects that encourage a second look.
– Add a sneaky end to your video like “Did you catch that? Perhaps watch again and make notes!”
3. Get People Talking In The Comments
Comments carry more weight than likes, so getting people to respond to your content can boost its reach.
What You Can Do:
– Ask a question at the end of your video.
– Share something thought-provoking that invites discussion.
– Respond to comments quickly to keep engagement going.
4. Make Your Content Share-Worthy
Since shares are one of the highest-ranking actions, your goal should be to create content that people want to send to others.
What You Can Do:
– Use trending sounds or topics.
– Create relatable or funny videos people want to tag friends in.
– Deliver valuable tips that people feel compelled to share.
5. Post Consistently & Test What Works
TikTok’s algorithm favours active creators, so if you post once a month, you won’t see results as quickly.
What You Can Do:
– Try posting 3-5 times per week.
– Test different styles of content to see what performs best.
– Use TikTok’s analytics to track your engagement points.
Final Thoughts To Help You Stay Ahead Of The Competition
The release of TikTok’s new point system is great for business owners to know for sure how it works and you can now go ahead and use these requirements to an advantage for your local business.
No more chasing likes, you can now focus on engagement that actually counts! As a reminder, these were: Full watches, Rewatches, Shares, and Comments.
We hope an insight to this new update is helpful and you can take a moment to plan your next viral video!
If you’d like to stay ahead with even more digital marketing trends and updates, keep an eye on our blog as we’re always sharing the latest tips and tricks to help business owners outsmart their competition!
