Did you know that you can make your Google reviews work harder for you?
Most businesses know they should respond to Google Reviews, but smart businesses know how to turn a simple “Thank You” into a powerful way to win their next customer. Let’s take a closer look at how:
Why Review Responses Really Matter
Not only do many potential customers read business responses before making a decision, but Google also learns from your responses to help decide where your business should appear in local searches.
Here’s what most businesses get wrong: they either ignore reviews completely or just write a quick “Thanks!” and move on. Both are huge missed opportunities to stand out. Below, we’ll show you exactly how to leverage every review you receive.
Smart Ways to Handle Positive Reviews
Use your responses to include extra keywords, phrases, and services to help your business stand out to potential customers and appear in more search results.
- Use Your Business Details Naturally In Conversation
E.g., “Thanks for working with The Competitor Coach for your web design project!” - Mention What They Loved To Include Keywords
E.g., “We’re so happy that our digital marketing services helped you bring in more customers and clients.” - Include Your Area Naturally
E.g., “As a local Surrey-based business, your feedback is extremely important to us!” - Mention Other Services That You Can Help With
E.g., “Please remember, if you ever need social media advertising services, you know where we are.” - However, Keep It Human!
Nobody likes a robotic response, and neither does Google. Be natural and sincere in your responses.
Turn Negative Reviews Into Opportunities
While nobody likes getting negative reviews, they’re actually a great way to show how your business handles challenges and continues to improve.
- Show You’re Listening
Take time to understand their concerns and respond thoughtfully. - Keep It Professional
Remember that future customers will see how you handle feedback. - Be Clear About Solutions
Explain how you’re addressing the issue and what changes you’ll make to prevent it in the future. - Stay Positive
A positive attitude builds trust with potential customers.
BONUS: Common Mistakes to Avoid
- Using The Same Response
Copying and pasting replies can hurt your visibility and make you seem insincere. Keep responses personal, unique, and always truthful. - Missing Key Details
Forgetting to mention your products or services is a missed chance to make the most of your positive reviews. - Getting Defensive
Stay professional, even when feedback is tough. One bad response can damage your reputation. - Slow Responses
Aim to reply to positive reviews within 48 hours. If you can’t, respond as soon as possible—don’t let them gather dust.
Making Every Response Count
Did you know? Businesses that show up most often in local searches aren’t just responding to reviews—they’re doing so strategically. Every response is an opportunity to tell both Google and potential customers what makes your business stand out.
Quick Tips For Better Results
- Timing: Respond within 48 hours.
- Length: Keep it no more than 2 sentences.
- Be Real: Sound natural, not robotic.
- Show Personality: Let your brand shine through.
- Add Value: Include helpful information where you can.
While these tips will help you make the most of your Google reviews, there are even more strategies you can use to outsmart your competition.
If you want to know more – let’s chat about making your business stand out!
